This is my current beauty product obsession: MAC Snob lipstick. If you are a pink lipstick wearing kinda gal (or guy...no judging here) you should really give it a shot. It is described as a "ladylike mauve shade" and is one of their most popular colors.
I am not a huge lipstick wearer because I prefer to play up the eyes (aka - mascara is my best friend), but this is a super matte color, which keeps it toned down just enough where I can justify daily use. During the day, I like to wear it with a little bit of lip gloss to keep it simple. At night, though, I like to really put it on with some black liquid eyeliner for a semi-60's look.
This lipstick will set you back $14.50 and can be found here or at any MAC store. Enjoy.